The last generation of the 20th century – the Millennials. It’s me and it may also be you. But what you really want to know is, how are Generation Y affecting your business? Why a focus on this generation? Well it’s key to understand the consumers who are shopping differently. That’s right, Millennial’s are shifting the retail landscape. Here’s a snapshot of how the Millennial … Continue reading How Millennials are changing the face of retail
SHOPPING LIST The expansion of the eCommerce market within Europe is rapid, increasing by 18.4% in 2014 and expected to rise by a further 18.7% in 2016. With a European average of 47% of the population shopping online, old Blighty is taking eCommerce by storm with over 65.5% of the British public purchasing via the web. IMRG/MetaPack predict a staggering 1.02 billion UK orders will … Continue reading Topped up trollies for Brits – Is the UK leading the way in the eCommerce Sweep?
As mums across Britain are celebrated this Sunday, we share with the effect Mother’s Day has on the UK spending habits – how do sons and daughters shape up when it comes to purchasing gifts?! Continue reading Mother’s Day worth over a £400million to retailers
With re/code announcing the potential introduction of a Pinterest Buy button, allowing the 70 million monthly users to order and pay for a selection of products directly via the Pinterest website or app, the concept and practice of social media buying buttons continues to strengthen. HOW CAN RETAILERS BEST CAPITALISE ON THE BUY BUTTON? Retailers need to identify the differences which social media purchases vs shopping … Continue reading Post, Tweet, Pin and … Shop? Social Media Buying Buttons
It is no great surprise to announce that the UK eCommerce market is seeing a change in consumer behaviour, a change which in recent years has seen a dramatic increase in mCommerce. With the smartphone dubbed as an extension of the arm – and tablet hot on its heels – the shift from desktop purchasing to mobile was an obvious development. Adgild Hop, retail director … Continue reading The mobile shopper – The development of UK mCommerce