How Millennials are changing the face of retail

The last generation of the 20th century – the Millennials. It’s me and it may also be you. But what you really want to know is, how are Generation Y affecting your business? Why a focus on this generation? Well it’s key to understand the consumers who are shopping differently. That’s right, Millennial’s are shifting the retail landscape. Here’s a snapshot of how the Millennial … Continue reading How Millennials are changing the face of retail

Topped up trollies for Brits – Is the UK leading the way in the eCommerce Sweep?

SHOPPING LIST The expansion of the eCommerce market within Europe is rapid, increasing by 18.4% in 2014 and expected to rise by a further 18.7% in 2016. With a European average of 47% of the population shopping online, old Blighty is taking eCommerce by storm with over 65.5% of the British public purchasing via the web. IMRG/MetaPack predict a staggering 1.02 billion UK orders will … Continue reading Topped up trollies for Brits – Is the UK leading the way in the eCommerce Sweep?

Social Media Buy Button

Post, Tweet, Pin and … Shop? Social Media Buying Buttons

With re/code announcing the potential introduction of a Pinterest Buy button, allowing the 70 million monthly users to order and pay for a selection of products directly via the Pinterest website or app, the concept and practice of social media buying buttons continues to strengthen. HOW CAN RETAILERS BEST CAPITALISE ON THE BUY BUTTON? Retailers need to identify the differences which social media purchases vs shopping … Continue reading Post, Tweet, Pin and … Shop? Social Media Buying Buttons