The eyes of designers, style gurus and fashionistas will be firmly focused on the capital this week for one of the most exciting events in the fashion calendar – London Fashion Week struts down the catwalk from Friday 20 – Tuesday 24 February.
With each season predicted to bring in £100m worth of orders, we delve into how clothing retailers are shaping up in the world of eCommerce and delivery.
IMRG has reported that today’s average basket conversion rate is the highest it’s been since July 2011, and a recent survey by FedEx has revealed 64% of online shoppers surveyed purchase clothing and accessories via the web.
With the rapid rise of fashion eCommerce, performance during peak periods has come under scrutiny with consumers calling for quick, flexible and most of all convenient parcel delivery solutions. Last year 45% of online shoppers claimed they would order more products online if they saw an overall improvement in available delivery service options, and over half would prefer longer collection hours.
From next-day delivery to click & collect and free returns, it’s not only the pure play retailers feeling the pinch, multichannel highstreet brands through to SME’s must also aim to meet the high consumer expectations or risk losing out on potential income.
Like any well-tailored outfit, you need the right elements in place to make a statement. Ensuring a complete customer experience from browsing to delivery and returns is key, promote to your customers your willingness to provide choice and convenience and in return receive loyalty and potentially increase online and store sales. With this in mind, it’s no wonder that click & collect has seen a substantial growth in popularity, becoming the third most popular digital service in the UK with Planet Retail predicting that 76% of UK online shoppers will use this method of delivery by 2017.
It’s all about handing the control to the consumer. It’s simple, customers are purchasing their Saturday night suits, date night dresses, winter jumpers and summer shorts online because it’s convenient – so why shouldn’t their delivery be the same? Allow customers to collect or return their parcel delivery at a time and place which fits into their lifestyle and this will encourage repeat purchases – thus generating a win win situation for both retailer and consumer!
Designed to provide the ultimate in delivery convenience – no more missed deliveries, no waiting at home, no queuing at postal depots – InPost Parcel Lockers are at the forefront of delivery innovation. Providing choice at the checkout, InPost Parcel Lockers allow retailers to extend their reach with 1100 lockers nationwide and growing, providing the customer with a simple and secure, en-route, available 24/7 delivery and returns method.